Hobnobs or Chocolate Digestives? Fairtrade Machu Picchu or Hot Lava Java? It’s never easy, is it? And we like to think we’re decisive around here. Every trip to the supermarket brings more choice and less time for newcomers to make an impression. Ideas that pierce the clamour are ones that ring clear and true, and they come from real insights into your brand, your product and your position in the marketplace. And design that stays fresh, no matter how long it’s on the shelf.