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Pulsin

  • Brand Identity
  • Brand Strategy
  • Graphic Design
  • Packaging

Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges.

We kept elements of Pulsin’s brand personality, turning some up and others down to achieve a more balanced identity. Alongside this, we restructured the pack architecture, making the on-pack messaging clearer and punchier, highlighting the functional elements of each product. The result is a brand world that feels as visually nourishing and appealing as the products themselves, creating unity between its communications and edible creations, and giving existing and new customers alike even more reason to fill up on their wholesome snacks.

We've been working with the team at Buddy Design since they took on our brand refresh in 2019. Since then we have launched several new ranges with them and they support on all of our packaging design and artwork needs. They are always spot on brief, they really take the time to understand the brand and the story behind it, and they go out of their way to help on urgent projects at short notice. Highly recommend.
Lisa Butler, Managing Director, Pulsin
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