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The Authentic Bread Company

  • Brand Identity
  • Brand Strategy
  • Packaging

The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious.

Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right.

A swallow carrying a single head of wheat is at the heart of the identity, representing restored traditions, simple ingredients and the family’s link between rural France and the UK – the last stretch of the swallow’s Spring migration path.

Extended across the range of cakes, biscuits and pastries using a rich colour palette, this is down-to-earth honest produce. It’s good bread brought back to life.

Buddy gave us such enormous support through a challenging rebrand, taking time to understand our business, products, markets and family values. The outcome was a beautiful new brand which tells our story and makes our products stand out on shelf. Their quick responses and dedication in getting artwork turned around so we could meet our launch date was exceptional, and we feel that we can always call on them for support or advice when needed.
Emily Crewe, Commercial Director, The Authentic Bread Company
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