When Sharpham Estate owner and environmentalist Maurice Ash brought his Jersey cows down to Devon from Essex in the 1970s, he did so by train. Never one to follow the herd, Sharpham Dairy has always dared to do its own thing – like making a Brie to rival the finest in France. Luckily for British cheese lovers the bold decision paid off and it is now an award-winning artisan business selling some of the most sought-after cheeses in these Isles.
To mark 40 years of cheese production, current owners Greg and Nicky Parsons wanted to celebrate their deep-rooted respect for the natural landscape and fertile farmland of the River Dart valley with a design that would take them to the next milestone and beyond.
For the logo we wanted to strike a balance between contemporary and countryside, reflecting their deep passion for the riches of the terroir that feeds their herds with lush Devon goodness. It brings the river, the rolling hills and the sun into a minimal yet meaningful symbol that clearly exudes a positivity and pride in place.
The colour palette is as natural yet playful as the estate itself, which has always led the way when it comes to creative and ecological thinking. By giving the brand a distinctive and bold identity we’ve created a way of connecting food lovers to the story of their beloved cheeses and indeed Sharpham itself. We can’t wait to see what the next 40 years bring to the table.
We found our new 'buddies' after others had failed to inspire us with design for our brand. We took over nearly 40 years of legacy at Sharpham and our new look needed to harness and respect that, as well as providing a catalyst for growth in different times. David, Mark and the Buddy team took time to understand us and our vision and created our brand identity which we love in so many ways. Buddy are integral to everything we communicate and we regard them as part of our team.Greg Parsons, Sharpham Dairy