Eco Union

Brand Identity
Brand Strategy
Packaging
Print

As environmental evangelists, Eco Union forged a way for decorating professionals and DIYers alike to up tools and take eco action. Using recycled, sustainable and waste materials, their products are built to last – and improve with every use.

We set to work, until we hit on the final idea: mission anti-greenwash. Stripping things back and dialling up their hands-on approach, we celebrated their position as expert industry insiders pushing for change, through a strikingly clear identity.

Eco Union looked as good on the outside as they were on the inside – setting them up for purchase by Lick, who continue to push this mission to even broader audiences.

We came to Buddy with problems. We needed to appeal to a decorator, and a DIY-er. We needed to be 'Eco', but not a brown Kraft and organic green cliche. We needed to look established, but also fresh. The design that the guys at Buddy came up with has ticked all our boxes and more. We've a design that sits beautifully on our packaging, but also works through social and digital. We've got a brand to build on because it tells a story about who we are, but more importantly, what we're about. Very happy clients.
Joel Buckley, Director, Eco Union

Back to work Next case study