Twin Fin Rum
- Brand Guardianship
- Brand Identity
- Brand Positioning
- Brand Strategy
- Brand World
- Packaging
- Structural Design
Twin Fin is the result of two years creative experimentation to craft a bold family of premium, exotic rums like no other.
Beginning life on the warm sands of the Caribbean, it then crosses the Atlantic and lands on the rugged coast of Cornwall to be uniquely spiced by Southwestern Distillery.
Named after the classic twin fin surfboard, we were inspired by the ‘fast and loose’ Caribbean surf graphic styling of the 70s, and the contemporary beach culture of Cornwall. We created a visual identity that connects these far away lands – coast to coast – symbolised by the Atlantic Grey Seal, often spotted on both sides of the ocean.
