San Antonio Wines

San Antonio is an Italian range of delicious white, rose & prosecco wines predominantly sold on-trade via faceless wine lists.

We were asked to redesign the brand to enable a more consumer-facing position behind the bar.

A shift was needed to move away from being one of many old-world wines, to become a contemporary brand with distinct personality and bar-worthy appeal.

Named after San Antonio of Padua, the Patron Saint of lost things, we saw the opportunity to embrace the holy saint. Turning the last ‘O’ of San Antonio into a halo placed over the word ‘San’ (meaning Saint), we created a playful nod to an idea that San Antonio has found his lost halo and put it back in its rightful place.

With a fresh contemporary look & feel and finely crafted finishes, San Antonio now also has a clear story to tell.