Nutcessity is a range of premium tree nut butters born out of necessity, as the brand’s founder has an allergy to peanuts. The butters are 100% organic and contain only a small soupçon of essential ingredients, so they’re all about healthy eating, sustainability and great, unadulterated taste. Our visual identity and packaging positions Nutcessity as a pure, desirable luxury. It’s clean, confident and stripped back to the essentials, just like what’s inside the jar. In a market that’s exploding, the range looks striking and different enough to cut through the peanut clutter.
Buddy recently upgraded our packaging - showing empathy, creativity and professionalism every step of the way. They 'got' me and my brief very quickly. The whole process felt like a really nice balance between keeping things simple and focusing on detail where necessary. I consider this project as the first stage of a great working relationship with Buddy.