The Dock Bar & Kitchen
- Brand Identity
- Brand Strategy
- Digital Design
- Graphic Design
Influenced by Cardiff Bay’s multicultural, cosmopolitan vibrant history and the dock from which cargo was shipped to and from countries across the world, The Dock offers unique world flavours and discovery dishes in a contemporary atmosphere suited to casual dining and drinking.
We pride ourselves on our creative play, which gives us the head, heart and hand space to seek out inspired ideas and fresh perspectives. As a result we were guided to shore in the creative process by John Masefield’s poem “Cargoes” ‘a poetic homage to Cardiff Docks’. We created a selection of Victorian-style illustrations of dock folk combined with disproportionate images of their freight, quirkily suggestive of the richness and diversity of the bay’s history.
This idea and aesthetic is translated across all menus, signage and brand touch points throughout the bar, including the eclectically-framed images of the cargoes from Masefield’s poem and the sign-written ‘gin discovery’ wall. These touches are what help to stand a brand apart from cold, corporate chains and create a heart-warming sense of connection that see people feel they’ve come home to a warm welcome in this port-side eaterie.
