Nutcessity

  • Brand Identity
  • Brand Positioning
  • Packaging
  • Print

Nutcessity is a range of premium tree-nut butters born out of necessity, as the brand’s founder has an allergy to peanuts. 100% organic and containing only naturally indulgent ingredients, they’re all about healthy eating, sustainability and unadulterated taste first and foremost.

Disrupting the idea of allergen free food as ‘less than’ and restrictive, we instead wanted to make the brand feel as premium as the product itself.

Our visual identity and packaging positions Nutcessity as an honest, desirable, luxurious alternative. It’s clean, confident and stripped back to its purest essentials – just like what’s inside the jar.

Buddy recently upgraded our packaging - showing empathy, creativity and professionalism every step of the way. They 'got' me and my brief very quickly. The whole process felt like a really nice balance between keeping things simple and focusing on detail where necessary. I consider this project as the first stage of a great working relationship with Buddy.
Mike Duckworth, Director, Nutcessity
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