Awestruck Cider

  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Packaging

The world of hard cider has re-awakened in the USA. For Awestruck, it was an opportunity to stake its claim as an authentic craft cider, challenge consumer perceptions of the category and educate tastebuds on how hard cider should really taste.

We created an iconic and communicative brand mark – blending a bold monogram with a hidden exclamation point, reflecting its striking taste. Colour coding communicates the brand’s unusual flavours, supported by a taste profiling system, enabling consumers to navigate the range.

The bold and refreshing brand world shouts its New York State provenance and leaves consumers in no doubt that they’re about to be Awestruck!

What can we begin to say? Working with Buddy Creative has had a more profound impact on the success and growth of our business than any other single factor. Their team is wildly creative and massively professional. The work they have done, and continue to do, truly leaves us Awestruck™. We are devout fans for life. I think we might love them more than our own children (just kidding, we don’t have children {but if we did, we probably would}).
Patricia Wilcox, Co-Founder, Gravity Ciders
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