What do you get when you put peanut butter on a bicycle? No, not a slippery saddle. Or a crunchy cogset. Butter Bike Co is an Exeter-based one-woman peanut butter production line and delivery service, on two wheels. Jeni Reeve set out in 2017, making delicious, homemade peanut butter and delivering to customers locally, under pedal power. What she quickly found was that, while her product was enchanting tongues, her chosen moniker of Cliptop Kitchen was twisting them. She got on her bike to Buddy and asked us to work on a new name, identity and to develop packaging for her range of rugged, almost smooth, smoked chilli, cinnamon raisin and chocolate peanut butters.
The new name and labels keep the company’s energetic, artisan origins to the fore, ready for major gear changes ahead. Simple colours and tyre tread patterns identify the brand and its different flavours – knobbly for rugged, wavy for almost smooth, and so on – with each pattern rolling all the way around the jar. With product and packaging working in tandem, Butter Bike Co has got a lot of pedalling ahead of it.