Butter Bike

Brand Guardianship
Brand Identity
Brand Positioning
Brand Strategy
Digital Design
Packaging
Print

In 2017, Jenni Reeve was a one-woman, homemade peanut butter production line and two-wheeled delivery service – with mighty ambitions. But her original brand was limiting reach. We suggested a new name, identity and packaging to allow Jenni to kick-start conversations with retailers. The new brand name entices taste-buds while creating an element of curiosity and storytelling.

Tyre tread patterns and a simple colour palette work in tandem across all touchpoints, to create a distinctively memorable, impactful and elevated brand. Now ready for major gear changes ahead, we’ve set the brand up to move beyond local delivery, to reach a whole new customer base.

Since being rebranded Butter Bike has grown exponentially with a year on year growth of 115%. From humble beginnings they are now listed in Harvey Nichols as well as being listed internationally*.
*USA, AUS, UAE

Buddy were able to distil my vision for the business into something utterly bespoke, thoughtful and yet completely outside the box. The brand wouldn’t be what it is today without their creativity, energy and deep insight into what our customers need, want – and what they never knew they’d want – from our product. The launch of the brand took our startup from proof of concept to the shelves of prestigious, high end retailers in the UK and beyond. Engaging Buddy was a pivotal moment, and they delivered on every expectation throughout the process.
Jeni Reeve, Founder, Butter Bike Co

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