Caffrey’s Black
- Brand Identity
- Brand Strategy
- Brand World
Responding to strong continued growth in the stout category and looking to broaden their portfolio, Molson Coors have created Caffrey’s Black.
Rooted in Caffrey’s long-standing brewing expertise, this new 3.4% ABV recipe is a smoother alternative designed for today’s drinker. Steeped in heritage but with a contemporary flavour profile, it is set to become a modern classic.
We created a premium feel by embracing the beauty of black across every touchpoint; from glassware to lenses, tap handles and point-of-sale. Single-minded and boldly understated with subtle hints of discovery, Caffrey’s Black oozes a quiet confidence.
A bold innovation within an established beer style. This is the new smooth.
