Formerly known as Polytechnic South West until 1992, Plymouth University is the ninth largest university in the UK, with a student body reaching just over 30,000 students along with 3,000 faculty and staff members.
Our approach took to its heart the aim of the University: For people to say they are proud to be associated with such an enterprising and forward-thinking institution. From that, the importance of the word with was evident. How much better, how much more inclusive would the sentence ‘I am studying mathematics at the University of Plymouth’ become if it read ‘I am studying mathematics with Plymouth University’?!
The new ‘with Plymouth University’ brand is a revolutionary concept in the higher education sector, and one that captures the institution’s pioneering spirit, its collaborative approach to working, and its forward thinking community. The new identity is one which can be tailored and used to communicate directly with different audiences. By putting the message in the hands of the communicator, it establishes a democracy of words, and opens up new creative possibilities.