Fleet drivers have one priority – ‘getting the job done.’ Although a positive attitude from a day to day productivity point of view their vehicle and specifically the fuel economy are a secondary consideration to them. Multiply this problem by the number of drivers in a fleet and this attitude can have a massive impact on a fleets’ carbon footprint.
Ashwoods’ unique ‘in-vehicle’ real-time driver feedback monitor, encourages fuel efficient driving and fleets can save up to 30% of their fuel costs by empowering their drivers to drive their vehicles more efficiently and also reduce the negativity, cost and time-consuming hassle of telematics and further driver training.
We appropriately named the brand Lightfoot and developed a balancing elephant symbol to sit on the logotype reflecting both the size and scale of the fleet vehicles and the potential of driving them in a controlled and precise manner with the aid of this brilliantly simple technology.
