Kleenex Cleansing Wipes

Now better known for coughs and colds, Kleenex tissues started life in the 1920s as a hygienic and disposable alternative to wash cloths. With the launch of its new facial cleansing range, and a little help from Buddy, the brand is now going back to its roots. Using masks to illustrate the removal of make-up, our solution thoughtfully reflects each variant’s product benefit – from using a quilted mask for quilted facial cloths to a lace mask for sensitive eye make-up wipes.