Right place, right time. Cornish Orchards had been creating unique apple and cider products long before many others jumped onto the apple cart! And they were doing it properly – with fresh pressed apples on their farm in Duloe, Liskeard. The previous packaging designs had grown organically as each unique product was created and as such the challenge was to unite this disparate image with a new identity and packaging that would feel just at home on shelf in their farm shop as it would do in a larger supermarket.
We loved Cornish Orchards’ passion for avoiding the mass-market one-taste-suits-all philosophy and so created a brand that is celebration of the unique characters in the brand’s portfolio. Each product’s personality is expressed through a uniquely illustrated tree which sits above the contemporary brand logotype.