When we paid a visit to Cornish Orchards for the first time in 2011, we met the real deal: a truly artisan, farm-based cider-producer still operating at a smallish scale, supplying shops and destinations in the West Country. Our branding system for the company brought consistency and uniformity across the range and changed their world. Distribution and demand took off and the company was soon acquired by Fuller’s.
Still the real deal and still based at their farm in Duloe, near Liskeard, Cornish Orchards wanted to take things to the next stage and strengthen their position in the premium cider market and fend off competition from new craft cider brands. They came to us to increase the stand-out of their brand and of individual sub-brands like Gold, Blush and Dry, both at the bar and on the bottle.
An evolution, not a revolution. But enough to upset a few apple carts, we hope.