Whatever it is, buddies David Jones and Mark Girvan weren’t listening. In 2007, after years of talking about it, the pair quit their jobs designing for Waitrose, Royal Mail, Diageo and the like at leading London studios, and took the plunge together.
They resurfaced on the coast as Buddy, in a place they love, doing what they love, inspired by fresh air, scones and clients they care about. Today, their labours of love have yielded awards, a team of talented, like-minded souls, and repeat business from people they can count as friends.
Sometimes, not listening has its benefits.