Despite having just turned 20 years old, Sharp’s brewery remains a relatively young player in the world of cask beers. But that doesn’t mean they’re not masters of their craft: a cabinet’s worth of awards is testament to the brewery’s forward thinking attitude and enormous ambition. Relentless, positive and progressive, Sharp’s is a true product of its environment – the rugged coast of Rock in Cornwall.
The ‘wave’ identity we’ve created with Sharp’s is symbolic of their home on the Atlantic Coast of North Cornwall, and captures the natural energy of an environment that inspires and drives them as people. As well as the usual packaging and bar fonts, we’ve applied the identity across all corporate and consumer communications from business cards to press ads.
With its strong and ownable shape, the Sharp’s wave creates a family feel across all of the Sharp’s beer brands, while acting as a simple canvas for packaging and cask pump clips upon which each brand can portray its own unique personality. We’ve even painted super-graphic waves across the brewery building’s walls.